Imagine waking up to 5 million views on your latest YouTube video? Now what if I say you can actually have millions of views on every other of your YouTube videos?
This can actually become a reality for a lot of accounts, provided account owners understand what it takes to make a YouTube video viral.
Virality is not just about making amazing content, or the perfect thumbnail, or choosing a specific trending topic, but it’s actually about a combination of a lot of factors.
Knowing about how a video goes viral can help you add the elements of virality in your videos and make your channel grow. This is exactly what I am going to talk about in this blog.
After managing numerous YouTube channels and helping them produce countless viral videos, me and my team understand a thing or two about the YouTube algorithm.
Let’s explore the concept of virality on YouTube.
Before we talk about the factors that make a video famous and the reasons behind virality, let’s understand how the algorithm perceives a video.
Whenever a video is posted on YouTube, there is a complex and sophisticated algorithm that ascertains the value of a video. What do I mean by value here?
Whenever you log in to the YouTube app or the website, you are shown thumbnails of a few videos. These thumbnails are usually from the channels you have subscribed and engage with mostly, or other trending videos on YouTube.
Similarly, whenever a video is posted YouTube would start by pushing your video to your subscribers and people who are most likely to watch your videos (this again is based on a lot of factors).
Now, the algorithm allots a score to your video based on a lot of factors, including:
All these factors are combined to give a score to the video that ascertains how many “new” people would be shown this video.
One of the most important factors in this “score” is the timing. The initial 1 hour plays a big role as the engagement at that time will depend how much YouTube will distribute your video.
This keeps decreasing by the hour and after approximately 1 day, the chances of your video suddenly getting a lot of views and getting viral reduces to almost zero.
But what happens when your video gets a lot of engagement during the first hour? It is then pushed on the feeds of newer audiences and if the content is really good, they will engage just like others.
This will eventually send your video to the trending list and soon YouTube will be pushing it everywhere: The homepage, watch next videos, YouTube search, and more.
The biggest factor that would even outrank the algorithm is engagement. We must understand that the algorithm is designed to resonate with engagement.
YouTube in the end wants people to spend more and more time on its website/app and any content that makes it possible is rewarded by the algorithm in the form of virality.
Now that you understand how a video goes viral, let’s talk about what you can do to leverage this knowledge and get more views on your videos!
Here are the top ways that you must implement in every video you post:
I am sure you now understand how a video goes viral on YouTube. It is not just about what you just read, but you will have to experience everything I wrote yourself by experimenting and observing the response other creators get on YouTube.
You will eventually resonate with every thing that makes a video go viral, and will easily be able to implement the same for your channel.
Looking for expert help in growing and managing your channel? Contact us using the info on the website to know more about our YouTube services.
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