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A to Z of Creating YouTube Ads With Shopping Feed for Winning Ecommerce Brands


Have you seen those Shopping Feed Ads that showcase products around the video you see on YouTube?

Have you ever noticed your shopping decisions being influenced by such Ads?

I am sure you have and there are millions others who get influenced and inspired to shop by these Ads everyday.

How about using this super amazing marketing opportunity to influence the decisions of buyers for YOUR PRODUCTS?

This is exactly what I am going to talk about in this blog.

We, at Creation Infoways, have helped numerous eCommerce brands run successful and super profitable Shopping Ad campaigns on YouTube.

If you are just starting out, here is what you need to start with.

Decoding the Steps to Creating a Shopping Ad

I am going to hand hold you from the start to running your Ad, so let’s start with the basic steps:

  1. Click on new campaign 
  2. Product and brand consideration
  3. Select video 
  4. Click influence consideration
  5. Continue
  6. Type Campaign name
  7. Enter your Budget
  8. Select the Bid Strategy (Max CPV)
  9. Select location
  10. Select the Language as English
  11. Select the Inventory type (Standard)
  12. Click on product feed and select shopping feed
  13. Type Ad Group name 
  14. All Products 
  15. Choose Demographics 
  16. Options to choose keywords/Topics/Placements 
  17. Type a video URL 
  18. Select Skippable In-stream Ad 
  19. Type the landing URL 
  20. Select Call to action (Shop Now)
  21. Type Max CPV 
  22. Create campaign

That’s it! After the 22nd step, you will have your Ad all set for running and performing its best. But is your job done here?

Are you going to start getting unlimited orders after this? No! This is just the tip of the iceberg and there are hundreds of things that you need to take care of while running your Ads.

I am going to give you a glimpse of all these things and an idea of profitable Ad maintenance so you can grow your business.

Related Article: Get more subscribers on YouTube with Google ads in 2022

Running Shopping Ads

What are the Benefits of Running Shopping Ads?

Before we talk about the important things that you should keep in mind, let’s talk about the benefits of Shopping Ads and why choose them in the first place. After all, you can also choose to go with other types of Ads, so why just YouTube Shopping Ads?

  1. The first and the biggest reason to select Shopping Ads is the accessibility factor. Whenever your target customer will be watching a YouTube video, your products will be displayed near it along with the Title and Price. All your target customer would have to do is click on it and he/she will land directly on the product page on your website. Completing the purchase in this case is effortless.
  2. You are reaching your target audience in the best state of mind. Shopping your product may not be their #1 priority, so reaching them during office hours or in the gym is probably not the right strategy. They will binge watch YouTube when they are free and with a happy vibe. This is the best time for them to make leisure related, non-high priority decisions.
  3. Enhanced and preferred visibility. They will have to see your products for a long time (till their video ends in some cases).
  4. You get to access numerous data points that help you further understand your audience.
  5. You get to test the market and work on improving your product positioning, branding and offerings for your products.

Shopping Ads

Things you need to take care of while creating Shopping Ads

Now that you know the process of creating Ads and their benefits, let’s talk about the things you need to take care of.

Anyone can create a Shopping Ad based on the info and steps written above, but making it profitable is where the magic lies. Every small change affects who sees your Ad and how.

Here is a list of some of the things that affect the performance of your Ad:

  • Ad copy: Copywriting is the backbone of every form of Advertising and the words you choose can make or break your Ad
  • Offering: The pricing, offers, bonuses, branding and positioning will play a big role
  • Retargeting: The Ads you choose for people who have already visited your landing pages or have gone till the checkout page need to be different
  • Demographics: You will get different results for different age groups
  • Locations: The results will vary for different locations
  • Any numerous other factors


I hope the info above has helped you get a sense of starting Shopping Ads and also optimizing them for higher conversion rates.

What I have shared with you are just the basics of Shopping Ads and there are hundreds of factors that are at-play at the same time, which define the performance of Ads. 

The media buying team at Creation Infoways has mastered Google Ads by experimenting and running successful Ad campaigns for 1000s of accounts for decades now.

Are you someone who is looking for help in setting up Shopping Ads?

Want a professional to do everything and put you in the most favorable position to get a high ROAS (Return on Ad Spend)?

Contact us using the info given on the website to turn your eCommerce business around!


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