The world of eCommerce has completely transformed over the last few years, and we have witnessed newer technologies and marketing methods enter the industry. We have so many new social media platforms and the way people divide their time on screens has also changed!
Well, to start with, well done on creating your eCommerce brand and creating all the assets that are going to define the next level of your business. Selecting the right product, finding the right suppliers, setting systems in an organization, and building an online store is a humongous task but you have finally done all that.
The only thing you need to focus now on is the marketing and customer experience. No matter what you think of it, marketing is the biggest task you have to conquer on your success journey and after helping 1000s of brands generate millions in sales all over the world, I am here to share the best eCommerce marketing strategies that you can use in 2022.
Believe me, there are 100s of things you can do and the biggest challenge these days is to identify the areas you should focus on. This is why I thought of writing this blog and sharing my wisdom with you.
No matter what stage of your business you are in, these are the top strategies you should focus on considering the future of your business.
For most of the buyers, Google is still the first thing they turn to when they think of buying something online.
Also, there are a lot of questions people would have before they buy anything online, for example:
These are some examples of top of the funnel searches but there are direct searches as well like best shirt for men, and others.
You can literally enjoy millions in sales by having your website rank on top for these keywords. To start with eCommerce SEO, you need to:
Next in line are Google and other PPC ads. SEO is a must, but it is also true that it can take months for you to rank on your target keywords using SEO.
What does that mean? You have to wait for months to get your first sales?
No! You can leverage the same audience without doing SEO using PPC ads. People search for specific keywords and most of them cannot differentiate between an ad and an organic listing. On top of that, Google shopping is a wonderful place where you can get more sales than you can handle if you do it the right way.
The best part is that you would know exactly the keywords where your ads will show and the ad creatives and landing pages that you use can be A/B tested.
The present eCommerce world is dominated by social media platforms and when you talk about social media, you cannot ignore influencers.
By giving in some work, you can easily create a list of influencers that cater to your specific target audience and then it is all about marketing your content at the right time and place.
Influencer marketing when done right can do wonders for your business, so make sure not to miss out on all that attention that these influencers are getting everyday!
Do you know that the number of people searching on Amazon for a product has surpassed the number of people who search on Google?
In the past few years, a lot has changed and this is another significant change. What does this mean for your business?
You cannot afford to miss selling on marketplaces like Amazon, eBay, and others. Identify the top marketplaces for your niche and make sure to leverage them by creating amazing assets and sales pitches.
Countless businesses all over the world are missing out on millions in sales by not targeting the customers who are most interested in their products.
The best way to win abandoned cart sales is by targeting that set of audience using Email and SMS marketing.
Another not-to-miss strategy is building an email marketing audience and serving them engaging content from time to time, to eventually convert them into customers. Believe me, people love Email newsletters from brands they love and the engagement level for this form of marketing is crazy if you do it the right way.
We cannot conclude this article by not talking about Facebook, Instagram, and Snapchat ads. The best way to leverage the attention on social media platforms is to run targeted ads to a particular set of audience.
Explaining the way you should run ads is beyond the scope of this article, and the social media platform you choose will also depend a lot on the demographics of your target consumer.
If you have never run ads before or are not sure on how to run them profitably at scale, make sure to get help from professional marketers with experience!
There are 100s of strategies to market your eCommerce business, and these were the top ones that are working in 2022.
Just by following the strategies above, you can generate millions of dollars of sales and scale your business to the next level.
Make sure to spend considerable time working on the marketing strategy/strategies you choose and give it every bit of attention that it needs.
If you need expert help and are not sure on how to do it the professional way, contact us using the information on the website and let’s uncover how we can help your specific brand!
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