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How to Use a Blog to Support Your Search Engine Ranking

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Every time a blog is written, it is one more page indexed on your website. It is also one more signal for Google and other search engines to realize that your website is active. Each new indexed page is one more opportunity for you to get featured in the search engines and drive traffic to your website through organic search.

Blogging also helps you get noticed through social media. Every time you blog, you'll create content that people can share on social media - Twitter, LinkedIn, Facebook, Pinterest, and Google+ - which helps expose your business to a new audience that doesn't know about it yet.

Blog content also helps maintain your social media presence. Instead of asking your social media manager how to make new original content for social media, your blog can be used to broadcast that content. You are strengthening your social reach with the blog's content and getting new visitors to your website through social channels.

Why is SEO so important for blogging?

The administration of a blog becomes a headache for many. Blogs talk about interesting topics or inform readers about past events. The number of people an item reaches is often due to its reach than its quality. In this sense, positioning in search engine results, specifically Google, plays an essential role since it is common for most readers to find their way to blog posts through the most popular search masks, but especially through the first page of results. 

Optimizing blogs for search engines is a very complex task that requires time and work. Still, SEO offers the possibility of outperforming rivals in a similar subject area and giving the blog an edge for the reader.
 

SEO for blogs: how can you optimize a blog?

Under the term search engine optimization, all those measures that improve the classification of a web project are included in the search engine results. In this sense, one can distinguish between two disciplines, OnPage and OffPage optimization, which, if combined, promise the greatest chance of success in improving rankings. While the OnPage measures refer to all the SEO optimizations carried out directly on the blog (texts, titles, images, metadata, etc.), the OffPage SEO has to do with all the external factors, especially with link building.

SEO OnPage for blogs: The most important pieces of gear

The OnPage optimization of a web blog covers different aspects, and the content constitutes, in this sense, a fundamental part. Anyone involved in online marketing tasks should already know that quality content is an essential asset in current web projects. Eye-catching photos increase the chances of getting more blog readers and keeping them in the long run. Likewise, positive user ratings and a long stay on the website positively influence search engine ranking.

A similarly important criterion for SEO success is the page's performance, a factor neglected by many bloggers. Availability and, particularly, loading time have been gaining enormous relevance in recent years, also in part due to the continuous growth of mobile traffic. If the blog's performance is insufficient, its impact on users will be negative. In this respect, the possibilities to improve page speed are very varied. Here are some of the factors to take into account to optimize the performance of your website:

  • suitable hosting environment (CPU, working memory, disk space)
  • responsive or mobile design
  • do without excessive and oversized templates (themes)
  • sparing use of plugins and scripts
  • regular database checks
  • use of a Content Delivery Network
  • compression of images and source code (HTML, CSS, JavaScript)

On Page SEO and Off Page SEO

SEO OffPage for bloggers: an essential factor

If you want to be successful with your blog, you cannot give up SEO OffPage. Unlike the OnPage measures, in this case, it is not about keywords, usability or editorial structure but about the actions that increase the blog's popularity through its active marketing and, above all, the generation of so-called external links or backlinks. 

The latter indicates to search engines if a web project is relevant, so the quantity and quality of the links that refer to the blog act as central factors for its classification in search results.

Because search service crawlers recognize from which pages the references come, it is important to create a varied link profile with external links coming from various sources:

Forum Links - Internet users exchange views on the most diverse topics in the forums. If comments in them praise the blog itself and an article is recommended to other users of the forum, this indicates to the search engine that the project is widely accepted.

Links from other blogs: Links created by the managers of other blogs prove to have a great boost in increasing link popularity. The more established the corresponding blog is, the more benefits can be gained from referrals. Active link exchange has been a part of weblog maintenance practice for years.

Links from business or article directories: If you have registered your blog or an isolated article in an online directory, this not only offers you the possibility of obtaining valuable external links but also increases the chances of attracting users' attention.

Powerful Portal Links – Portals feature a huge amount of content and high traffic and are an excellent source for powerful external links that substantiate blog credibility.

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